kaolin imago fire
imago development

Web Pricing

The simple

Graphic Design

Somewhere between $300 and $2000, to fit your needs

Website Development

Typically $75/hr with reduced rates for interesting projects. A five page static site is roughly 6 hours on top of design.


Somewhere between $10/mo and $100/mo to fit your needs

The long ramble

There are three parts to the fees of creating a site from scratch.

For initial development, there's "design" (graphic design, look and feel), and "development" (creating the css/html/php/mysql, implementing and extending the design). I've recently been working with a designer that charges roughly $1-2k for a main page and one or two levels under it. My impression is that he is also one of the cheaper designers out there (you might be able to get away with spending $300-$500 on a design, but if you're spending less than that, you're not getting a designer). Developers commonly charge between $30 and $150 an hour. $30 would likely get you a recent graduate, where $150 would get you someone who designs highly scaleable enterprise-level, e-commerce monsters for international corporations, or at least get you a full-service shop with a stellar track record. I'd say a respectable fee would land between $50 and $75 an hour.

I personally bid all projects at an hourly rate, figure out the amount of content and complexity of site, and offer a monetary cap of the amount of work that given scope should require, or at least a "if seriously unexpected things come up in the course of this development, we'll need to renegotiate before I do something that's not in your best interest". Much like a good mechanic. A five page site with static content shouldn't be more than 10 hours to set up, possibly only four, depending on how much the developer has to help you with copywriting, has to struggle with your hosting provider (or set you up with a hosting provider), and that sort of thing. A moderately dynamic site where you can edit information via administrative forms could be set up in as little as ten hours, or more likely closer to twenty--by someone who was experienced and had a process in place (or even a third-party tool to modify, which I tend to be against).

With those two pieces, developers _should_ be able to give you a respectable design, and just add in some set number of hours for that, possibly a couple of comps which you can then respond to, and have 2 or tops 3 rounds of iteration on those concepts. I'd imagine a developer who's not going to give you anything stellar, but still something respectable, could go anywhere between four hours and eight hours on that.

Maintenance tends to continue at a reduced hourly rate--if you buy a minimum level of maintenance a month. I would expect typically for an author site just two or three hours a month, if you want someone else updating your press releases, events, and whatnot (expect a 24-hour turnaround, but be sure to ask).